IBM in 2009 Case Study Example | Topics and Well Written Essays - 250 words

IBM in 2009 - Case Study Example IBM was facing competition from low-cost network servers in the markets. In addition, the markets had alternative products, which were cheap, for example, the PCs. The company faced the challenges of owning their own softwares. They relied on the software from Microsoft. In addition, they did not have their own specialized application software. The company acquired assets worth $3 billion from lotus. The asset added to the general capital of the company. The company has the risk of losing customers, if they do not provide experts who would advise clients on the new business model (Charles & Gareth 85-87). There are questions that the management has to answer if they want a new model to be a success. They have to ask themselves where the company would get the resources for outsourcing and consultation. In addition, they should determine the best marketing tools of making the internet advertisement a success. The management has to ask themselves how they will improve the customer experience if they want to transform the company into a customer driven corporation (Marsh 100). For a company to get the best outsourcing and consultancy resources, the paper recommends for the management to upgrade its computer solutions into the state-of-the art. In addition, the company has to hire experts to conduct internet marketing. Lastly, IBM has to produce goods that meet the customers taste (McDonald